As some of you know I offer 3D design in my arsenal of creativity. But, the programs used to create 3D media graphics (primarily Maya and 3D StudioMax) are extremely time consuming to operate. Luckily for me, my band’s lead guitarist, “Agile” Kyle, is a budding 3D artist. He is finishing up his practicum at the Center for Digital Imaging and Arts at Boston University and needed some help building a website to showcase his portfolio. I obliged him.
We developed a tongue-in-cheek theme for the site. The term “3D,” which is used in our respective industries to refer to Pixar-like animations, is so often confused with anaglyphs or those old school red and blue glasses. We took that conundrum and ran with it. His branding is Helvetica with cyan and magenta offset on the left and right respectively. To top it off, I penned a slogan with a double meaning that still makes me smirk: “viewed best in 3D.”
Kyle knows some HTML and had access to the Adobe CS4 suite and Dreamweaver, but was quite busy with some contracts, so I designed a mock-up that could be created fairly quickly. The site speaks for itself. It is loose, it is loud and it makes the 3D art world what it really should be, a lot of fun.